![]() Too often, service blueprints aren’t used by the client who requested them and end up in a drawer without much use. Blueprints are useless unless they serve a clear purpose The first challenge was to propose to LNER team a better framework than the traditional blueprint, one that can be tailored to their needs. Given that there were 6 personas to consider, 15 concepts almost all end-to-end journeys with different timeframes, bringing it all together into 5 themed blueprints didn’t feel fit for purpose. After this intense diverging phase of ideation, it was time to converge and synthesise all these great ideas and user research into a tangible artefact encapsulating LNER future vision and roadmap that they can use internally to drive their innovation effort.ĭuring the procurement phase, it was decided that the deliverables would be a series of 5 ‘To Be’ blueprints, one around each of the 5 themes. Or simply download it as SVG, PDF, PNG, etc., so you can publish or print it out.From these ideas, the Valtech team shaped 15 concepts and tested them with different user groups. Once the service blueprint is completed, you can share it with others with edit or review access.Include evidence at each customer’s action step as well. ![]()
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January 2023
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